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In the German publishing house Lambert Academic Publishing GmbH & Co published a monograph “Marketing Communications in Public Administration” researchers of Public Administration, Romanenko E.O., Kislova D.V. and Chaplay I.V., devoted to the problem of the formation of organizational and legal mechanisms of the system of public marketing communications in Ukraine.
The monograph is licensed by the Doctor of Sciences in Public Administration, Professor, Kozakov V.N. and Doctor of Sciences in Public Administration, Professor, Ivanitskaya O.M. Greeted the publication of the monograph Doctor of Sciences in Public Administration, Associate Professor O.A. Diegtiar.
The key feature of the monograph is that, in solving the problem, the publication rationally combines both theoretical and applied aspects of marketing communications of public administration, as evidenced by the involvement of a huge array of empirical information and its processing with the use of a wide range of modern research methods.
Based on a systematic approach, the authors deepened theoretical and methodological principles, developed practical guidelines for assessing the process of forming a communicative policy of the state.
One of the characteristic features of the monograph is that it explores the state and prospects of effective development of the formation of a communicative strategy in the reform of public administration.
Almost 500-page monograph is an unconditional contribution to the formation and development of public administration science.
Due to the fact that the monograph is devoted to the actual issues of state marketing communications of public administration, and, given a large number of practical recommendations and advice, this book will be useful for scientists, teachers, postgraduates, students, managers and specialists in public administration, employees of state authorities , different levels.
The contents of the book can be found below.
