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Under the chairmanship of the Assembly the textbook “Формирование инструментов маркетинга в публичном управлении”, authors Y.A. Romanenko, I.V. Chaplay was published.
In the textbook the theoretical and methodological foundations of the marketing tools in the public administration are considered. Basic techniques and conditions of their formation for the obtaining the competitive advantages in the implementation of strategies and problem solving in the work of public authorities are published.
Laconic and accessibility of the material allows to recommend the textbook to the university students, studying marketing, personnel managers and state and commercial organizations and to all those who are interested in the process of optimizing the interaction of state and society.